Audi is now testing a so-called virtual-reality holodeck for assessing the design of new car models. This technology creates a walkable, virtual environment with a three-dimensional image of a car. That allows development engineers and production experts to gain a realist overall impression of a new model and its proportions at an early stage. In this way, Audi can reduce the number of complex physical test models, thus saving development time and costs.

Image courtesy of Audi Auto Group