CLINTON, MD— MedStar Southern Maryland Hospital Center (MSMHC)’sConnectionsassociate newsletter andHealthcommunity magazine and have won Gold Aster Awards. TheAster Awardsare granted annually for excellence in healthcare communication.
“This is exciting for our hospital since we care so much about our associates and our community members,” said MedStar Southern MarylandPresident Christine Wray. “Our publications are a big source of pride, as they help associates stay informed and invested in their workplace, and they help our community understand the great things we’re doing at MedStar Southern Maryland Hospital Center.”
Connectionsis published monthly and mailed to associates’ homes. It features a Letter from the President, stories on physicians, how the hospital is performing on the latest innovations at MSMHC, spotlights on departments or individuals, how the hospital is fulfilling itsSPIRIT Values, and much more.
Healthis a glossy magazine mailed out to more than 200,000 households surrounding the hospital. This magazine is shot by professional photographerRyan Smith. The publication also begins with a Letter from MSMHC President Christine Wray. It contains a Patient Testimonial cover story, and features articles promoting the work of the hospital, educational articles on medical conditions and treatments, and a Heart&Soul section featuring MSMHC’s Cardiology Department. Current and past issues ofHealthare available atMedStarSouthernMaryland.org/Health.
“We’re thrilled to be the recipient of Gold Aster Awards,” said Cheryl Richardson, Director of Marketing at MSMHC. “One of our hospital’s SPIRIT Values is Teamwork, and these publications would not be produced without adherence to this Value. Our writer, graphic designers, and marketing assistant work with an amazing photographer, and virtually every department in the hospital, to collaborate on these publications. Without everyone here working together so fluidly as a team, we couldn’t accomplish all that we do.”
To be considered for an Aster Award, healthcare facilities had to submit all advertising/marketing materials developed, produced and/or distributed during the calendar year 2017 to be eligible for the 2018 program. All entries for each category are placed together for judging by a panel of design and healthcare marketing professionals with decades of combined experience. Entries are judged on creativity, layout/design, typography, production, quality and overalleffectiveness. For more information, visitasterawards.com.