Baltimore, Md. (February 3, 2022) – February is American Heart Month, and Route One Apparel is raising awareness and supporting improved treatment for cardiovascular disease with multiple promotions benefitting the American Heart Association.
All month long, Route One Apparel is highlighting its “Love Where You’re From” collection, a unique assortment of t-shirts, masks, hats, home décor and other gifts featuring heart-themed designs and imagery celebrating everything Marylanders love most about their home state. From February 1-28, 2022, Route One Apparel will donate 10 percent of the purchase price of each item sold in the “Love Where You’re From” collection to the American Heart Association’s Life Is Why™ Campaign. And beginning on National Wear Red Day on Friday, February 4, Route One Apparel will boost this donation to 35 percent for every “Love Where You’re From” item sold for one week.
Route One Apparel and the American Heart Association have also collaborated on an exclusive “Love Where You’re From” red t-shirt. For each shirt sold during the month of February, Route One Apparel will donate 50 percent of the purchase price to the American Heart Association’s Life Is Why™ Campaign.
Each year, the American Heart Association seeks support from companies across the country for Life Is Why™ – its fundraising initiative that inspires consumers to celebrate their reasons to live healthier, longer lives. Route One Apparel’s commitment to raising awareness and advancing treatment for cardiovascular disease is inspired by Route One Apparel’s founder and CEO, Ali von Paris, and her brother’s journey with heart disease. Last year, Route One Apparel donated more than $6,700 to the American Heart Association, including nearly $4,800 raised in retail sales and another $1,905 raised through social media donations during American Heart Month.
“My family knows first-hand how important the American Heart Association is to families living with heart disease, and that’s why we are always proud to support their life-saving work,” says von Paris. “Not only have we designed an exclusive t-shirt just for American Heart Month, but our team has hand-selected a unique collection of items to give our customers the opportunity to express their love for their hometown and raise money for the American Heart Association at the same time.”
The “Love Where You’re From” collection from Route One Apparel is available online at www.routeoneapparel.com/collections/love-where-youre-from.