With the rapid development of the gaming industry, the number of gamers in the United States has hit an all-time high. While these statistics may be good for game developers, it has also contributed to the rise of crippling addiction, especially when it comes to betting.
In this article, we will go over how the United States, Maryland specifically, can adopt strategies from Australia’s ban on gambling content on social media. Without any further ado, let’s get straight into it!
Reduce Exposure to Gambling Ads
Let’s face it, the advertisement industry is going all out in attempts to get several products in your face. You could log in to TikTok, for instance, and before you enter, you may have to view a video to claim the reward, which, in this case, would be accessing the app.
Some of these ads may work extremely well and actually sell you on their product. Online casinos know this and often use these avenues to display their content and get new clients.
Since most people who use social media are young, they are the most affected demographic. Eliminating betting ads on social media would greatly reduce the betting wave. Reducing these ads on these platforms would thereby be a good starting place.
Public Awareness Campaigns
Campaigns are a great way to ensure that the message gets through to more people. The state regulating body can organize several awareness sessions to help folks combat gambling addiction.
They can host events like running a 10K or even a cycling marathon to help these people. Again, these social corporations can help get the word out to larger audiences and insist that playing at real money online casinos should be strictly for adults.
Partnering with Social Media
Social media has become an indispensable tool in modern-day day-to-day life. From informing us about the world’s current affairs to serving as a great medium combining corporations and people, there is no gauging just how powerful it can be.
It is for this reason that partnering with these service providers will work like a charm. The Maryland State Lottery and Gaming Agency (MSLGA) can partner with platforms like TikTok and Instagram to ensure that they only show that content to older citizens.
This would mean that these platforms would have to fortify their KYC measures to prevent any cracks.
Constant Evaluation
Implementing all these policies may sound fun and all, but we will not know for sure if they are actually effective until they have been tried and evaluated.
They need to be constantly tested and updated to ensure maximum results. For instance, if the initial approach was to reduce gambling ads on Instagram and you realize that a larger portion of the young generation is currently on TikTok, then the latter becomes the first priority.
Conclusion
While the gambling industry has grown and diversified, it is important to ensure that it is enjoyed by the right audience and in the right fashion. By reducing gambling ads on social media, encouraging public awareness, and partnering with social media positively, Maryland can protect their younger generation.
