On July 30, 2025, Reese’s and Oreo unveiled a highly anticipated two-way collaboration, introducing the Reese’s Oreo Cup and Oreo Reese’s Cookie, uniting America’s top candy and cookie brands in response to fervent fan demand. This mash-up, announced by The Hershey Company in Hershey, Pennsylvania, delivers bold new treats that blend iconic peanut butter and chocolate flavors, exciting Southern Maryland snack enthusiasts who have long awaited this pairing.
The Reese’s Oreo Cup combines milk chocolate and white creme peanut butter cups infused with Oreo cookie crumbs, offering a crunchy twist on the classic candy. It joins Reese’s permanent lineup, available in king size, standard size, and miniature cups starting September 2025, with presale access opening August 18 on The Hershey’s Store. Fans can sign up for early access at https://shop.hersheys.com.
The Oreo Reese’s Cookie features Oreo’s signature chocolate sandwich cookies filled with Reese’s peanut butter creme and Oreo crumbs, creating a rich, textured treat. Available nationwide in September 2025 while supplies last, it will return permanently to Oreo’s portfolio in January 2026. Early access sign-ups began July 30 at http://OREO.com/UnwrapTheCollab.
“This collaboration redefines what it means to be a snacking leader by tapping into exactly what our fans are asking for,” said Michelle Deignan, Vice President of the Oreo brand, U.S. “As a 110+ year-old brand, we’re constantly looking for ways to disrupt the snacking market. What better way to show our fans we listen to their evolving snacking needs than to partner with the Reese’s brand to deliver the collab of their dreams”.
Dan Mohnshine, Vice President of U.S. Confection Marketing at The Hershey Company, added, “When we heard the incredible demand for a Reese’s and Oreo mashup, we knew we had to make magic happen. This isn’t just another product launch—it’s two legendary brands coming together to create something absolutely unprecedented that’ll blow minds and taste buds everywhere”.
For Southern Maryland residents, from Waldorf to Lexington Park, this launch taps into a culture of snack innovation, where convenience stores and supermarkets are community hubs. Social media buzz, with fans “twisting, dipping, and combining” Reese’s and Oreo flavors, drove this collaboration, as noted in the announcement. The treats promise to be a hit at local gatherings, from crab feasts to county fairs, where sweet indulgences are a staple.
The Reese’s Oreo Cup builds on a legacy of bold flavors, following limited-edition releases like the 2014 Peanut Cup Oreo. Its permanent addition ensures Southern Marylanders can enjoy it year-round, whether stocking up at retailers like Giant in Prince Frederick or grabbing minis for school lunches. The Oreo Reese’s Cookie, with its limited September run, adds urgency for locals to snag it early, especially with presale access starting August 18. Over 60 billion Oreo cookies are sold annually, with 20 billion in the U.S. alone, underscoring the brand’s dominance, while Reese’s holds its own as the nation’s top candy
Economic pressures, like rising cocoa costs noted by Hershey, could influence pricing, but the collaboration aims to spark impulse buys in a competitive snack market. For Southern Maryland’s small businesses, from gas stations to bakeries, stocking these treats could draw customers. As the region’s snack lovers await September’s rollout, this launch marks a sweet moment for fans who’ve long dreamed of this iconic duo.
