Mountain Dew is marking nearly 80 years as an American Original with a limited-edition commemorative can bundle available exclusively on TikTok Shop for just five cents. The promotion honors the brand’s 1948 origins in Tennessee and offers fans a chance to own a piece of its history.
Exactly 1,948 bundles — one for each year since the brand’s founding — will drop over three days starting June 29. Each bundle includes a commemorative can featuring the brand’s heritage story printed on the label and a 10-pack of Mountain Dew mini cans. The offer is limited to one bundle per person.
The commemorative can is part of the “American Original – Tasting Great Since ’48” campaign launched earlier this year. The campaign includes several creative spots that take viewers back to the brand’s roots in the hills of Tennessee, where two brothers created a bold citrus drink unlike anything else on the market at the time.
Mountain Dew was born in 1948 when brothers Ally and Barney Hartman developed the recipe in Knoxville, Tennessee. What started as a mixer for moonshine evolved into a distinctive soda known for its citrus flavor and energetic branding. Over the decades, the drink has built a loyal following, particularly in the South and among consumers who appreciate its bold taste and cultural associations.
The TikTok Shop drop is designed to engage fans directly on a platform popular with younger consumers. Bundles will be released in limited quantities each day, with announcements on Mountain Dew’s Instagram Stories at noon ET. The promotion builds excitement around the brand’s heritage while making a piece of that history accessible at a symbolic price.
For Southern Maryland residents, Mountain Dew has long been a popular choice, especially during outdoor activities, boating on the Chesapeake Bay or summer gatherings. The brand’s connection to rural and small-town America resonates in communities across Calvert, Charles and St. Mary’s counties, where the drink is a staple at local stores and events.
The commemorative can design tells the origin story, referencing elements from the campaign’s creative spots such as “Big Spender.” It serves as both a collectible and a way for fans to celebrate the brand’s journey from a small Tennessee creation to a national icon.
The campaign emphasizes themes of grit, independence and unmistakable flavor that have defined Mountain Dew since 1948. By bringing the origin story to life through digital content and now a physical collectible, the brand connects with both longtime fans and new generations discovering it on social media.
The TikTok Shop exclusivity aligns with the platform’s growing role in retail and direct-to-consumer sales. Limited drops create urgency and community engagement, encouraging fans to follow Mountain Dew’s social channels for updates.
Michael Smith, vice president of marketing for Mountain Dew at PepsiCo Beverages U.S., said the commemorative can is about honoring the brand’s roots and giving fans a meaningful way to celebrate its history.
The promotion is part of a broader celebration of Mountain Dew’s legacy as an American Original. The brand continues to innovate while staying true to its distinctive citrus profile and bold personality.
Southern Maryland consumers can participate in the drop by following Mountain Dew on TikTok and monitoring the June 29- July 1 window. The limited quantity means quick action will be necessary for those hoping to secure a bundle.
The campaign and drop reflect how legacy brands are using digital platforms and limited-edition releases to engage consumers in new ways. For Mountain Dew, it’s an opportunity to reconnect with its Tennessee beginnings while looking forward to the next chapter.
Fans who miss the commemorative bundle can still enjoy the classic Mountain Dew taste and follow the brand’s ongoing activities throughout the year. The 1948 origin story remains central to the brand’s identity, reminding consumers of the bold spirit that launched it nearly eight decades ago.
