Making the world a better place through design has always been the program’s purpose and now, in its seventh year, the 2019 award makes that objective clearer than ever under the directive of “Design for a Better Tomorrow”.
The next-generation of designers will need to consider how their creative ideas incorporate three fundamental principles from the Lexus brand: “Anticipate,” “Innovate,” and “Captivate,” as well as how their design anticipates the needs of tomorrow’s society. They will need to develop innovative designs that bring fresh imaginative solutions. At the same time, their ideas and designs should be captivating and engaging to the audience and more importantly, of the esteemed judging panel.
The six finalists will be announced in early 2019. The judges and the mentors for the award will be disclosed in the fall 2018. Past LDA judges and mentors include such luminaries such as Sir David Adjaye, Snarkitecture, and Formafantasma.
The judges will select the six best ideas to be developed into functional prototypes with a production budget up to 3 million JPY (over $25K USD) each and with the support of world renowned mentors. The prototypes will be displayed at the prestigious Milan Design Week 2019* where they will compete for the Grand Prix prize.
To prepare the finalists for Milan, Lexus will also provide a once-in-a-lifetime mentorship that gives each finalist an exclusive opportunity to receive direct hands-on guidance from acclaimed professionals who share their priceless knowledge and experience for creating the prototype and beyond.
Entries to the Lexus Design Award 2019 competition will be accepted from August 9 through October 28, 2018. More information can be found on:
Lexus Design Award website:LexusDesignAward.com
Official hashtags: #LexusDesignAward; #MilanDesignWeek
For 2019 Lexus Design Award Poster, clickhere.
* The world’s largest design exhibition, also known as Salone Del Mobile, presents events and exhibits by brands and designers in many categories including furniture, fashion and textiles.
CALL FOR ENTRIES TO THE LEXUS DESIGN AWARD 2019 COMPETITION
|Title||Lexus Design Award 2019|
|Application period||August 9 – October 28, 2018|
Does the concept and design anticipate not only the needs of the user experience, but the needs of society?
Does the design demonstrate new thinking and originality in its proposal and execution?
Is the design intriguing and compelling when realized in concept and execution?
|Judges||To be announced in Fall 2018|
|Mentors||To be announced in Fall 2018|
*Note: Only one person per entry is invited, regardless of individual or group submission.
|In cooperation with||designboom|
|Application Process||For more information, visitLexusDesignAward.com|
First launched in 2013, the Lexus Design Award is an international design competition that targets up-and-coming creators from around the world. The award seeks to foster the growth of ideas that contribute to society by supporting designers and creators whose works can help to shape a better future. It providesa unique opportunity for six finalists to work with globally recognized designer as a mentor to create prototypes of their designs, and then exhibit them at one of the design calendar’s most importantevents.