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Shoppers can support the life-saving work of the American Heart Association when they purchase products and services beginning in February, American Heart Month

News Release, American Heart Association

Dallas, February 2020 — Every 40 seconds, someone in America experiences a stroke or a heart attack.[1] This February, the American Heart Association, a global force for longer, healthier lives, is teaming up with companies around the country to change these outcomes through the Life Is Why We Give™ campaign. Life Is Why We Give inspires consumers to honor their reasons to live healthier, longer lives – by giving.

National brands including Kroger, Orangetheory Fitness, Pilot Company, Gordmans, Stater Bros. Markets, and Stein Mart will post signs and banner ads to let shoppers know how to give when they check out at the register or purchase certain products and services.

Donations through Life is Why We Give participating retailers – no matter the amount – allow the Association to:

  • Fund research that can improve the health outcomes of heart and stroke patients;
  • Train more than 2.5 million high school students in CPR annually; and
  • Support the work of local entrepreneurs and organizations working to improve health outcomes in under-resourced communities.

“The work we do at the American Heart Association to promote cardiovascular and brain health, prevent heart disease and stroke, support research, and provide resources to help people live longer healthier lives – no matter where they live – is possible because of the support of contributors to Live is Why We Give,” said Eduardo Sanchez, M.D., M.P.H., FAAFP, the American Heart Association’s chief medical officer for prevention.

Those interested in supporting the American Heart Association can look for the Life is Why We Give logo where they buy groceries, get their gas and shop in participating stores beginning in February. To learn more about Life Is Why We Give campaign and other participating companies, please visit www.heart.org/lifeiswhywegive.


David M. Higgins II, Publisher/Editor

David M. Higgins was born in Baltimore and grew up in Southern Maryland. He has had a passion for journalism since high school. After spending many years in the Hospitality Industry he began working in...