Instagram over the recent years has become a hub of different businesses setting themselves on the platform. With the rise in the dominance of social media, there is an increase in using Instagram to boost businesses. Instagram provides a great platform for businesses to reach large masses of people. They can even reach specific targeted audiences that suit their business. Growing on Instagram isn’t a difficult process if you know the right techniques. Be it searching for sites to buy Instagram followers or analyzing data, we have got you covered.
- Post Tailored Content
Good quality content is considered as one of the basic requirements for a brand to grow on Instagram. Your content should be based on 2 major criteria. Firstly your content should be related to your brand. Try to promote the services of your brand through your posts but do not make them boring. Use pictures, animations, illustrations, and other forms of art in your posts.
Secondly, your content should be aimed at your targeted audience. You have to analyze and understand what type of content will draw the audience that you want. Not every person likes all types of content. When you figure out what content your targeted audience likes to consume, focus on those.
- Use Correct Hashtags
Hashtags help you reach a greater number of Instagram users. Hashtags act as the keywords of your posts. When you use hashtags, your content is shown when people search for that specific hashtag. You can put a maximum of 30 hashtags on a post. Putting hashtags might look a bit messy. So you can put the hashtags as a comment on your post to reduce the clutter.
The key to getting a good boost from hashtags is quality and not quantity. Find out what are the most popular hashtags related to your industry and use them on your posts. Along with these industry-related hashtags, add some generic hashtags that are popular over Instagram.
- Keep a Tab on Competition
If you want to grow on Instagram, you have to outperform your competitors. Your content and profile have to have an edge over other companies in the same industry as you. Keep checks on your competition. The followers that your competitor has are an audience base for you.
Your aim should be to try and attract those followers to be a part of your cause. As they are following your competitor, it is clear that they are interested in your industry. Your aim should be to engage with them and show yourself as the better alternative. However, make sure that you do this subtly.
- Use Paid followers
Having more followers is a parameter which the Instagram algorithm uses to classify content. Even if two accounts post the same content, the one with more followers does well. Instagram tends to promote content from accounts with high followers.
Finding initial followers is tough. One of the best methods is to buy Instagram followers. Buying Instagram followers is one of the most convenient methods to increase followers. Many legitimate websites sell followers. While purchasing packages make sure you use some of the well-known websites as they add real followers.
- Use Instagram Guides
Instagram guides are one of the newest features of Instagram. It allows you to post listed content which is then shown on your page. Instagram guides at first were only available to some select pages. However, this feature is available to everyone.
Instagram guides allow you to display your content uniquely. One of the best ways to use this feature is by making a guide to all of your products. This would allow your audience to have information on all of your services/products in one place. You could also use it to display a brief background about your company. The possibilities are endless.
- Utilize Instagram Stories
If you are not using Instagram stories, you are missing out on a lot. Stories in general have a much greater viewership than posts. Stories ensure that you receive much more visibility among your audience and new audiences who you are targeting. Stories are used to post temporary content as it is deleted after 24 hours. Many of big wholesale liquidation companies like Quicklotz.com have even collaborated with Instagram influencers for promoting their products through Instagram stories.
The stories have many features that help you unleash their potential. You could use the poll feature to get feedback from your audience about your services. The question tag can be used to ask and reply to questions that your followers might have for you. Stories present you with an opportunity to interact and engage with your fans in a fun way.
- Analyze the Industry
Analysis of the industry is extremely important but many times it goes unnoticed. People want to follow you when they like your content. Whether they like your content or not depends on what you post. Analysis of the Industry helps you find out what content will help you attract your targeted audience. Analysis can be done by yourself or by hiring professionals. If you choose to analyze the industry yourself, there are some key things you must focus on.
Try finding out what type of content the leaders of your industry post and how well it is received by the audience. The number of likes is a good indicator of how people have reacted to the content. You must dig deep to find out what niche of content best suits the taste of your audience. After you figure this out, the majority of your work is done.
The techniques given in the article above are a foolproof method to grow your business. With Instagram being such a huge platform it allows for several ways to promote your brand. Methods such as using sites to buy Instagram followers allow you to have multiple approaches when trying to grow your brand. We can assure you that with these methods you will see growth in your account. Remember that it is a marathon and not a race. Keep at it and these methods will bring results