DALLAS — Chuck E. Cheese, the iconic family entertainment brand, launched Chuck’s Arcade™ on June 30, 2025, introducing a new arcade concept that merges classic games with cutting-edge technology. With locations now open in major malls across eight states, Chuck’s Arcade™ targets adult fans and lifelong gamers, offering a nostalgic yet modern gaming experience.
The new brand builds on Chuck E. Cheese’s nearly 50-year legacy, combining retro classics like Ms. Pac-Man®, Galaga®, and Donkey Kong® with modern titles such as Jurassic Park, Halo, and Connect Four Hoops. “Chuck E. Cheese has spent decades mastering the arcade experience — it’s in our DNA,” said David McKillips, CEO of Chuck E. Cheese. “Thanks to the expertise of our talented technicians and the successful transformation of almost 500 fun centers worldwide, we’ve built the operational and creative foundation to take our brand beyond our traditional four walls. Chuck’s Arcade™ is a natural evolution — an opportunity to extend our arcade legacy into new formats that engage both lifelong fans and a new generation through a curated mix of retro classics and cutting-edge experiences.”
Chuck’s Arcade™ locations are operational in St. Petersburg, Florida; Trumbull, Connecticut; Oklahoma City and Tulsa, Oklahoma; Victor, New York; Buford, Georgia; El Paso, Texas; Nashua and Salem, New Hampshire; and St. Louis, Missouri. A unique Chuck’s Arcade and Pizzeria in Kansas City, Missouri, features original artwork tracing the brand’s history and a full menu. Additional locations are planned, with each arcade offering a distinct lineup of games, ensuring no two sites are identical. For a complete list of locations, visit www.chucksarcade.fun.
Designed for adults who grew up with Chuck E. Cheese, the arcades feature state-of-the-art racing simulators, immersive virtual reality, and a rotating selection of retro games like Mortal Kombat® and Centipede®. Each location is overseen by an animatronic character, such as Chuck E. Cheese or members of Munch’s Make Believe Band, serving as a nostalgic touchstone rather than performing. Select sites offer exclusive retro-themed merchandise, including classic logo apparel, collectible toys, novelty candy, and prize redemption items.
Chuck E. Cheese, founded in 1977, has long been a leader in arcade entertainment, consistently introducing the latest games. Chuck’s Arcade™ continues this tradition, catering to today’s gamers while honoring the brand’s roots. The Kansas City location stands out with its pizzeria, blending dining with gaming and showcasing artwork that celebrates the company’s evolution. The launch aligns with Chuck E. Cheese’s upcoming 50th anniversary, marking a strategic expansion into new formats.
The arcade industry has seen a resurgence, with modern venues appealing to both nostalgia-driven adults and younger gamers. Chuck’s Arcade™ capitalizes on this trend, offering a curated mix that balances innovation and tradition. The brand’s technicians, who have supported the transformation of nearly 500 Chuck E. Cheese fun centers globally, ensure the new arcades deliver reliable, high-quality experiences. Game selections vary by location, reflecting local preferences and maintaining variety across the chain.
Chuck’s Arcade™ represents a shift for Chuck E. Cheese, extending its reach beyond family-focused entertainment centers to engage a broader audience. The focus on adults and lifelong fans taps into the growing popularity of retro gaming, while the inclusion of advanced technology attracts those seeking immersive experiences. As the brand expands, it aims to redefine arcade entertainment for a new generation.
