Washington, D.C.—Instacart’s 2024 Ice Cream Data Report, released ahead of National Ice Cream Day on July 20, unveils America’s ice cream preferences, highlighting a mix of classic and bold flavors. Based on summer 2024 purchase trends, the report showcases how consumers nationwide satisfy their sweet tooth, from timeless vanilla to emerging adventurous choices.
America’s Top Ice Cream Preferences
Vanilla dominates America’s ice cream preferences, accounting for 27% of Instacart orders in summer 2024, prized for its versatility in sundaes and desserts. Chocolate and Cookies & Cream rank closely behind, reflecting a love for familiar flavors. “Ice cream preferences reveal how tastes can vary dramatically by region and reflect cultural traditions,” said Alex Orellana, Instacart’s Trends Analyst, emphasizing the role of local history in shaping consumer choices.
Regional Variations in Ice Cream Preferences
Ice cream preferences differ across states, adding regional flavor to the data. Moose Tracks leads in the Midwest, including Michigan, Illinois, Indiana, Wisconsin, and Ohio, tied to its Upper Peninsula origins. Rocky Road, created by Dreyer’s, is a favorite in California and Nevada. Maine uniquely favors Peanut Butter Chocolate, while Butter Pecan remains a staple in South and North Carolina, showcasing diverse ice cream preferences rooted in regional traditions.
Emerging Trends in Ice Cream Preferences
Adventurous ice cream preferences are reshaping the market, with Pistachio orders rising 25% year-over-year, Green Tea up 24%, and Pineapple Coconut surging 37%, reflecting demand for bold, tropical flavors. A notable trend in ice cream preferences is the 35% increase in combined chocolate and pistachio orders, driven by globally inspired Dubai chocolate, highlighting a shift toward premium flavor profiles.
Buzziest Brands Shaping Ice Cream Preferences
Ice cream preferences are influenced by brand choices, with legacy names like Ben & Jerry’s and regional creameries like Tillamook and Straus gaining traction. Budget-friendly Thrifty taps into nostalgia, while better-for-you brands like Ice Cream For Bears and Alec’s Ice Cream are among the fastest-growing, reflecting ice cream preferences for simpler ingredients and craft-made options.
Pronunciation Debate and Final Scoop
A quirky aspect of ice cream preferences is the “sherbet” versus “sherbert” debate, with 63% of Instacart searches using the correct “sherbet” spelling, though 37% add an extra “r.” Regardless of pronunciation, ice cream preferences remain a delicious expression of personal taste, uniting Americans in their love for this summer staple.
