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News Release, Association of National Advertisers

Washington DC (May 7, 2020) – The Association of National Advertisers (ANA) commends Maryland Governor Larry Hogan’s decision today to veto HB 732, the first digital advertising tax measure ever passed by any U.S. state legislature. At a time when businesses are facing unprecedented challenges amid the COVID-19 pandemic, Governor Hogan’s decision will substantially help Maryland consumers and businesses.  This tax now will not be passed on to consumers. 

The veto of this counterproductive proposal is an important victory for ANA and our members. It relieves small and large businesses of a major burden on their efforts to market their products and services, which in turn helps protect the almost 400,000 Marylanders whose jobs are supported by the sale of products and services generated by advertising – nearly 15 percent of the 2.6 million jobs in the state.

We appreciate that Governor Hogan listened to the concerns expressed by ANA and others regarding HB 732. As we continue to navigate the ongoing global health crisis, we are encouraged by the support of public officials like Governor Hogan, who recognize our industry’s contributions to our nation’s economy.


David M. Higgins II, Publisher/Editor

David M. Higgins was born in Baltimore and grew up in Southern Maryland. He has had a passion for journalism since high school. After spending many years in the Hospitality Industry he began working in...