Virtual poker has been growing since the early 2000s. E-gambling is a vast industry with colossal revenue from digital offerings. If you are thinking of opening your own poker room, here are a few tips.

Begin by finding a reliable software supplier. Luckily, there are well-established brands with extensive portfolios. Poker software from https://evenbetgaming.com/poker/ is an out-of-the-box solution, so you can get started quickly with all vital features in place.

Essential Don’ts

Package software is preferable for those who need proven techniques for success. Newbies are prone to committing typical mistakes:

1. Disregarding Competition

Be aware of the fact that this market is now highly competitive. Hence, to attract attention to your site, you will need a solid strategy and a thoughtful marketing campaign. The days when you could achieve success simply by offering a virtual poker table are long gone.  

2. Disregarding Costs

The obvious upside is the absence of costs that brick-and-mortar establishments have. Since the business is conducted online, you do not need to pay rent, hire security guards, etc. Such overheads are just non-existent. However, there will still be certain expenses, so budgeting is key. It includes:

  1. software,
  2. advertising,
  3. licensing,
  4. staff,
  5. maintenance.

3. Disregarding Importance of USP

Most sites that fail commit the same mistake of forgetting to develop their USP (unique selling proposition). What sets your poker room apart from dozens of others? Aim for more than ‘yet another poker site’.

USP Ideas

Research your competition to spot gaps in their offerings. What can make users of existing sites migrate to your platform? If the poker room they are currently using ensures safety and variety, what could be your selling point? Naturally, coming up with a USP is easier said than done. Here are a couple of suggestions to help you:

1. Mobile

Not all sites can boast their own exclusive apps. Make your games available from any mobile device, and clients are sure to appreciate it. The website may be well-optimized for mobile use, or you could focus on creating an app only!

2. Bitcoin

The bitcoin market is still on its way to maturity. As regulation is often lax, you can target profitable markets. Top software firms offer cryptocurrency support if necessary.

3. Specific Country

You could craft your site to suit a specific location with few or no poker rooms. Make sure your model is legal and no banking hurdles will be involved.


David M. Higgins II, Publisher/Editor

David M. Higgins was born in Baltimore and grew up in Southern Maryland. He has had a passion for journalism since high school. After spending many years in the Hospitality Industry he began working in...