BOWIE, Md., June 24, 2025 — The Chesapeake Baysox, a Minor League Baseball (MiLB) team, launched a season-long campaign with Cervivor, Inc., a nonprofit focused on cervical cancer advocacy, transforming a viral logo moment into a movement for awareness and fundraising. The Oyster Catchers alternate identity, initially introduced in March 2025, sparked a fan frenzy that the Baysox have redirected to support cervical cancer education and survivor empowerment.
The campaign features a new Oyster Catchers secondary logo, unveiled today, showcasing a baseball glove with a teal and white cervical cancer ribbon and a pearl, symbolizing the Chesapeake Bay’s oysters and the strength of survivors. The Baysox will play as the Oyster Catchers on five Friday home games—June 27, July 11, August 15, August 22, and September 5—at Prince George’s Stadium, encouraging fans to wear teal and white, colors tied to both cervical cancer advocacy and the team’s palette.
“We’re honored to use our platform for meaningful action,” said Ellen Walsh, Chief Marketing Officer of Attain Sports, owner of the Chesapeake Baysox. “When the original Oyster Catchers logo went viral, we saw an opportunity to turn that moment into a bigger movement by shifting the conversation toward a cause that deserves greater visibility. This campaign is about more than a logo—it’s about amplifying survivor stories and driving awareness for a preventable disease that impacts far too many.”
Oyster Catchers games will include in-game tributes, survivor recognitions, and educational segments highlighting prevention through cervical screenings and the HPV vaccine. Game-worn jerseys from these dates will be auctioned at season’s end, with proceeds benefiting Cervivor. Additionally, 10% of Oyster Catchers merchandise sales throughout 2025 will go to Cervivor, with MiLB matching the Baysox’s donations to amplify the impact.
“At Cervivor, our mission is to eliminate cervical cancer by championing every story and every life,” said Tamika Felder, Founder and Chief Visionary of Cervivor, who launched the organization 20 years ago after surviving the disease at the age of 25. “This partnership with the Baysox and MiLB shines a powerful light on this preventable cancer—raising awareness, empowering survivors, and advancing life-saving tools like regular cervical screenings and the HPV vaccine.”
“MiLB is proud to stand with the Baysox and Cervivor in bringing greater visibility to this critical cause,” said Casey Brett, Senior Vice President of Business Development for Major League Baseball. “We’re grateful to Attain Sports and Cervivor for all the hard work to bring this campaign to fruition and couldn’t be more excited to support these great Cervivor fundraising initiatives.”
The campaign leverages the viral attention from the original Oyster Catchers logo, which gained traction for its quirky design. The updated logo retains the oyster theme while incorporating symbols of hope and resilience. Merchandise, including apparel featuring the new design, is available for presale online at Baysox Shop and in-stadium starting June 27. Tickets for Oyster Catchers games are available at Baysox Tickets.
Cervical cancer, largely preventable through screenings and vaccination, affects thousands annually, with advocacy groups like Cervivor working to reduce stigma and promote early detection. The Baysox’s initiative aims to engage fans in this mission, combining community spirit with tangible support. The campaign runs through the 2025 season, culminating in the jersey auction to further Cervivor’s efforts.
