The Annapolis Symphony Orchestra and local shoe maker Made Plus launched a collaborative project Thursday to design custom footwear for the orchestra’s conductor, José-Luis Novo, through public voting on three concepts.
The initiative, titled Made for the Maestro, invites ASO patrons, Made Plus buyers and the public to select from designs reflecting Novo’s style, the orchestra’s energy and holiday themes. Voting opens Nov. 7 and runs through Dec. 10, with the winning pair handcrafted at Made Plus’ Annapolis facility and unveiled by Novo during the orchestra’s Holiday Pops Concerts in December. Those who vote enter a raffle for a pair of Made Plus shoes worth up to $180 and two tickets to a Season 64 Signature Series concert.
Novo, who has led the ASO as conductor and artistic director since 2004, brings Spanish heritage and a focus on inclusive programming to his role. The shoes aim to suit his routine, from family errands to performances and trips abroad. The project also nods to ongoing discussions in orchestral circles about dress codes, blending formality with personal expression.
“I’ve always aspired to bring together local entrepreneurs who share the same dedication to creativity and excellence that we value at the Symphony,” Novo said. “This collaboration with Made Plus is a perfect example of how two Annapolis organizations — one crafting music, the other crafting environmentally sustainable and comfortable shoes — can come together to orchestrate a fun and meaningful campaign for our Symphony community.”
Made Plus, founded by Alan Guyan, specializes in made-to-order shoes using sustainable materials and ethical labor in Annapolis. The company prioritizes waste reduction and local production, aligning with broader efforts in footwear to minimize environmental footprints. Each pair incorporates high-quality components, designed for durability and comfort.
“At Made Plus, we believe innovation and artistry belong in the same conversation,” Guyan said. “Collaborating with the Annapolis Symphony Orchestra brings that idea to life — two local organizations, both rooted in creativity, performance, and passion for our craft. We’re proud to make something special right here in Annapolis that celebrates the Maestro’s story and the energy of this incredible community.”
The ASO, established in 1961, employs 70 union musicians, including 58 tenured members. It delivers a full season of concerts at Maryland Hall in Annapolis, venues across Anne Arundel County, The Music Center at Strathmore in College Park and, for the first time this season, Joseph Meyerhoff Symphony Hall in Baltimore. The orchestra emphasizes accessible music, fostering connections between performers and audiences.
“Made for the Maestro is a perfect reflection of the ASO’s commitment to sustainability, local artistry, and community engagement,” said ASO Executive Director Erica Bondarev Rapach. “By joining forces with a local brand that creates bespoke, thoughtfully designed shoes, we’re creating something unique and memorable that celebrates the remarkable talent found in Annapolis, both on and off the stage.”
Voting occurs online via the organizations’ websites and social media, or in person at the ASO’s Nov. 9 concert, Darkness to Light. The Holiday Pops events, featuring the Bowie State University Concert Choir, cap the year with festive programming. The collaboration underscores shared values of craftsmanship and innovation, extending the ASO’s community outreach.
Novo’s tenure has expanded the orchestra’s reach, incorporating diverse works and educational initiatives. His programming often draws from his Spanish background, including pieces by composers like Manuel de Falla, while maintaining core classical repertoire. The custom shoes project fits this ethos, turning audience input into a tangible outcome.
Made Plus emerged from Guyan’s vision to rethink shoe production amid rising concerns over fast fashion’s waste. The brand sources materials like recycled plastics and plant-based leathers, assembling products in small batches to cut excess inventory. This approach contrasts with mass-market models, appealing to consumers seeking ethical options. The company’s Annapolis base supports local jobs and reduces shipping emissions.
The partnership builds on Annapolis’ tradition as a hub for arts and innovation. The city, with its historic waterfront and cultural institutions, hosts events that blend performance and commerce. Similar collaborations have appeared in other orchestras, such as custom merchandise with regional artisans, but this voting element adds interactivity.
For the designs, Made Plus drew inspiration from Novo’s on-stage presence — sharp lines and vibrant accents — alongside orchestral motifs like flowing notes or metallic sheens evoking instruments. Holiday elements, such as subtle evergreen patterns or metallic golds, tie into the debut timing. Once selected, the shoes undergo a multi-step crafting process: pattern cutting, material assembly and hand-finishing, typically taking one to two weeks.
The raffle incentivizes participation, with winners notified by email post-voting. Concert tickets cover options like upcoming Signature Series events, which feature guest artists and thematic programs. This setup encourages cross-promotion, potentially drawing shoe enthusiasts to live music and vice versa.
The project also spotlights Novo’s personal narrative. Raised in Spain, he studied at the Real Conservatorio Superior de Música de Madrid before international appointments. Since arriving in Annapolis, he has championed youth education, including free concerts for students. The shoes, versatile for daily wear, symbolize this balance of global roots and local life.
As voting approaches, both entities promote the campaign through emails, posts and signage. The collaboration exemplifies how niche partnerships amplify visibility, with potential for future joint ventures.
