SMADC hosts a full-day, multi-track marketing conference
forall types of agriculture

News Release, Southern Maryland Agriculture Development Commission

The Southern Maryland Agricultural Development Commission (SMADC) is hosting an Agriculture Marketing Conference specifically tailored to benefit Southern Maryland region farm enterprises. The Conference will be held at the College of Southern Maryland Prince Frederick Campuson Friday, November 15, 2019,from 8:30 a.m. to 3:30 p.m.

“This is SMADC’s first ever full-dayMarketing Conference,” commented Karyn Owens, SMADC’s Program Specialist and conference coordinator. “SMADC is well known for its niche marketing workshops, this conference takes our outreach to the next level with a full-day, multi-track slate of focus topicsdesigned to meet the needs of beginning and experienced growers and farmers engaged in all types of agriculture.”

Producers and farmers (of the land or water) looking to brush up their marketing skillsahead of the 2020 season andlearn something new to enhance their business trajectory, will findtopics are broadly applicable to wide range of agriculturalenterprises. Fourtracks with breakout sessions will be offered:New and Beginning Farm Enterprises, Advanced Marketing Skills, State-Wide Trainings and ‘On the Horizon’ featuring new or popular industries, including Industrial Hemp, Urban Agriculture, Grains, and Agritourism. Presentations will coverbusiness and marketing foundationplanning and evaluation, products and pricing, photography, social media strategy and marketing enhancement, regulatory ‘need to know’ and more.

Conference speakers are drawn from SMADC’s extensive network of credentialed organizations and industry partners featuringGrow and Fortify, The Institute of Applied Agriculture, University of Maryland Extension, and regional marketing and economic development specialists.

Conference Keynote speaker, Kellie Hinkle, Chief of Tourism for Charles County, will present during the lunch break. Well known for her enthusiastic support for local agriculture, Hinkle has particularexpertise in assisting start-up and expandingag. and rural businesses. Sherecently served as the acting assistant director for the Loudoun County Department of Economic Development andas an agricultural development officer for Loudoun County Department of Economic Development and Jefferson County Development Authority.

Following the Keynote presentation, anoveladdition tothe lunch hour includes a ‘Rapid Fire’ Farmer Panel featuring Southern Maryland graduates of the LEAD Maryland Program, a two-year agricultural and natural resources leadership development program through the University of Maryland Extension. Panelists will respond toquestions about their farmbusinesses and experiences.

For conference details, agenda and to register visit ‘News & Events’ birdregistration ($30) is being accepted now until October25th, 2019;thereafter general admission will increase to $40 per person.Ticket includes a light breakfast and catered lunch.

View Conference Agenda and Registration DetailsHERE

David M. Higgins II, Publisher/Editor

David M. Higgins was born in Baltimore and grew up in Southern Maryland. He has had a passion for journalism since high school. After spending many years in the Hospitality Industry he began working in...