A great ad monetization platform can help CTV publishers earn more. However, how can you make sure you are going to choose the right one?
If you are looking for a performance-driven ad monetization platform like https://theviewpoint.com/, you need to take into account the following factors.
- Technology stack compatibility
- API availability
- API integration ease
- Budget management capabilities
- Programmatic supply chain management
A top ad monetization platform should provide a return on investment. In this article, we’ll go over some most important things that you need to know to be able to make the right choice.
What is a CTV Ad Monetization Platform?
A CTV ad monetization platform is a service and platform that helps advertisers and agencies acquire, manage, and monetize their digital video advertising campaigns.
A CTV ad monetization platform offers a comprehensive set of solutions to help advertisers and agencies make smart decisions. The platform includes the following:
- TV advertising campaign management tools
- Click fraud detection
- Video ad campaign optimization tools
- Video ad campaign targeting tools
- Video ad campaign measurement tools
In addition to these services, the CTV ad video Monetization Platform also provides an advanced video advertising engine that allows advertisers to design, optimize, measure, and buy video ads on more than 1 billion ad spaces across over 4500 websites all over the world.
Additionally, it also enables you to build and manage your own ad exchange network, which is pretty much cool.
Top 5 CTV Ad Monetization Strategies to Get the Most out of Your Advertising Budget
There are many ways to monetize content. We have listed the top 7 CTV ad monetization strategies that have proven to be effective in the past years.
- Create a subscription service for your content.
- Offer an exclusive offer to your audience only on the CTV website or app, or send them a digital gift card for their birthday or anniversary.
- Allow your audience to share their experience with friends through social media influencers, which can lead to more traffic and revenue generation for your site/app/brand.
- Conduct polls on CTV’s website or app that allows readers to answer questions about topics related to your product or service, which can also increase traffic and revenue generation for your site/app/brand.
- Content upgrades – As the name suggests, this strategy involves creating digital products and services to complement your TV ads. This is one of the most common strategies for generating revenue from TV advertising. Some examples include content upgrades that offer exclusive content to users who watch your adverts regularly.
- Brand Advocacy – This strategy involves getting consumers to join your brand’s fan club by giving them freebies or discounts in return for their loyalty.
- Brand extensions – This strategy entails extending your brand into new markets by creating partnerships with other brands and advertisers to create a broader market share.
Tips on How to Choosing the Best Ad Monetization Platform for CTV Publishers
With the rise of ad-supported content, we have seen a new trend – automated ad monetization platforms.
Publishers can use these platforms to implement various monetization strategies and increase the revenue on their websites. The challenge is that it’s difficult to find the best platform for publishers, so here are some things you should keep in mind while choosing an automated ad monetization platform for your needs.
Choosing the best-automated ad monetization platform for CTV publishers depends on the publisher’s needs and in what format they want their ads run. The differences between these types of tools are large, to say the least.
Cut Out the Middleman Rules for Performance-Driven CTV Publishers
This section provides an overview of the CTV industry and focuses on the current trends in performance-driven CTV.
Cable TV is a type of television network that provides entertainment content through cable, satellite, or online streaming. The rise in demand for high-quality content has led to increased competition between premium channels for advertising dollars.
As the cost of production continues to rise, it becomes difficult for smaller CTV providers to offer competitive pricing and still remain profitable.
To stay afloat in this new market, smaller CTV providers need to implement cost-saving strategies, and conversely, larger networks need to reduce their costs by shedding unprofitable or less popular channels while simultaneously increasing the quality of their more popular channels with additional resources allocated towards them.
The CTV publishing model has been around for a while now. It was first used by newspapers and magazines. Now, it can be seen in digital media as well.
The CTV publishing model is a performance-driven model that gives the publisher the ability to focus on their audience and not on creating content. The publisher gets a set amount of money from advertisers and then uses that money to engage their audience through different channels such as social media, email, etc.
This model has a lot of benefits for publishers but also comes with its own set of rules.